AIO: how to get recommended by ChatGPT and Gemini

Quick answer: AIO is SEO for artificial intelligence. Instead of preparing your website only for Google, you organize your site, videos and descriptions so that ChatGPT, Gemini and Claude understand what problem you solve and for whom. When someone asks an AI, it starts recommending you, with zero media spend.

"Gemini said you're the best at this"

I heard that line in a meeting. And it wasn't a one-off. More and more leads reach out saying they found one of my videos in a ChatGPT answer. Some people even sent me a screenshot of their conversation with the AI.

I don't pay any artificial intelligence a thing, at least not in terms of advertising. What makes it mention me is positioning. These recommendations aren't random. They're intentional, because we work on positioning across our website, YouTube, social media and Google.

SEO vs. AIO: what's the difference

SEO is the old game: preparing your website so Google can find you.

AIO is the game now: preparing your content so AI indexes you and recommends you. People are drifting away from Google a bit and going straight to AI. Whoever prepares their content for this pulls ahead of the competition, because most companies still aren't paying attention to this channel.

Here's a comparison I like: it's like a street Google doesn't know about. If nobody told the internet that you exist and what problem you solve, nobody gets to you. Sometimes you have the perfect solution and people can't find you because you're not helping them find you.

Your website is food for AI

Your website might not generate sales directly. Maybe very few people visit it. But it's a repository of information that feeds Gemini, ChatGPT and Claude. A well-built website generates searches and helps you get found organically.

Paid traffic matters. But it doesn't have to be your only source. A lot of people look only at Meta and Google ads and pay little attention to something that can bring as much or more in results with a much smaller investment.

Write the way your customer searches

The most common mistake is assuming you know how the customer will search. Imagine you sell a headache medicine. You write: "we have the best medicine X", add the name of the medicine and its features.

But the customer doesn't search for the name of your medicine. They ask: "how do I get rid of a bad headache?".

If your content answers their question, you show up. If it only talks about your product, you don't.

Speak to every level of awareness

A good website speaks to five levels of customer awareness:

Doesn't know they have the pain. Needs content that shows the problem.
Feels the pain but is unsure. It's the headache where you don't know whether to take something or not.
Decided to look for a solution. "I'm going to look for a medicine."
Compares options. Found two or three and is choosing.
Has already decided. Knows what they want and just needs to find you.

If your website only speaks to level five, you lose everyone who comes before.

Step by step to start your AIO

Run the test. Ask ChatGPT, Claude and Gemini who solves the problem you solve. Look at the sources listed below the answer.
List your customer's questions. The real ones, in their own words.
Review your website with the help of an AI. Ask it to evaluate every page for SEO and for AIO.
Create pages for each level of awareness. From the problem to the decision.
Say clearly what you solve and for whom. Segment, problem, result.
Work on your video descriptions and keywords. My videos are being indexed by AI because of this.
Ask the lead how they found you. And log it in your CRM so you can measure it.

AIO checklist

Website explains what problem it solves and for whom
Content written in the customer's own words
Pages for every level of awareness
Videos with optimized descriptions and keywords
Periodic website review with AI
"How did you find us" field in your customer service

Frequently asked questions

What is AIO (AI optimization)?

It's optimizing your content so that artificial intelligence tools, like ChatGPT, Gemini and Claude, understand and recommend your company.

Do I have to pay to show up in AI answers?

I don't pay any AI a thing. What earns the recommendation is positioning: a well-structured website, videos and content.

Is SEO dead?

No. SEO still matters for Google. AIO is the new layer, because part of search is moving to AI.

My website barely gets any visits. Is it worth it?

Yes. Even with few visits, your website serves as a source for AI. It works for you even when nobody visits it.

Is it a recurring cost?

Setting it up is a one-time investment that keeps generating organic leads. Maintenance means reviewing it every now and then.

Keep reading

Next step

Once AI starts recommending you, leads will arrive on WhatsApp. Want to see how to respond to those leads right away? Talk to Aurora.

Talk to Aurora on WhatsApp

Leads from AI search: SEO isn't enough anymore, now it's AIO